The world’s seventh largest tire brand – Hankook, has proclaimed the official partnership with Douglas & Sons (Pvt) Ltd, and The Grand Launch of Hankook Tire in Sri Lanka was held at The Kingsbury, Colombo on 08th July 2016. This event was graced with the presence of the Vice President – Hankook Tires, Korea – Mr. Sun Jung Kim , Mr.Saroj Perera- Chairman – DSL Group of Companies. The officers of Hankook Tires Co. Ltd and Douglas & Sons (Pvt) Ltd too participated at the event.
With a history of more than 75 years, Hankook is the largest tire manufacturer in Korea with a 51% market share DSL has strengthen their market presence with world renowned Hankook. Hankook tire sales reached up to a significant level in Middle East, Africa and Asia Pacific and with their entrance in to Sri Lanka market, they will look to expand their presence in the region.
As reveled by the Regional Manager-Hankook India, Mr.Vinod Jathanna, Hankook Tire has had its outstanding technology and brand value recognised through their OE partnerships with the world’s top car manufacturers. Hankook has solidified their position as a premium tyre brand by securing OE contracts for new car models made by prestige auto brands as Porsche, Mercedes-Benz, Audi, BMW and Volkswagen in the European market.
It will be a greater opportunity for the Sri Lanka’s High-End and Middle class vehicle owners to replace their tyres with an OE recognised tire brand. The population of the Korean vehicles such as KIA Sorento, KIA Sportage, Hyundai Tucson, KIA Rio, Hyundai Elantra and Hyundai Santa-Fe has increased at a considerable rate as per the latest statistics. It will be a definite advantage for owners of Korean vehicles to use Korean tires for their vehicles. Further, Runflat tires will soon be available in Sri Lanka wich performing well in Europe.
The product range includes Hankook Dynapro , Hankook Ventus and Hankook Optimo in variety of tread patterns which are more suitable for diverse road conditions in Sri Lanka and these patterns were designed with extensive research & development which were individually done for each market segment. These patterns are already available with DSL in all fast moving sizes.
Douglas & Sons (Pvt) Ltd (DSL) will look forward to expand their business portfolio with the official distributorship of Hankook in Sri Lanka and also to maintain their top position as the No: 01 tire importer in Sri Lanka held by them for more than two decades. DSL is also the authorized distributor for many globally recognized brands in Batteries, and Auto Parts such as Panasonic, Yuasa, Global, NGK, LUK, Mitsuboshi and Meritor to name a few. DSL is also in to export market with Soft Toys which has set their footstep alongside with global retail giants such as Tesco, Marks & Spencer, Etc:..